AI technology at the service of sustainable tourism
‘Tourism is the most human economic sector of all,’ says Natalia Bayona, executive director of UN Tourism, but it also needs technology to develop, to provide better services and to advance sustainability. In the wake of the pandemic, it has given a strong boost to its digitalisation, but now a new challenge has arisen.
For the last two years, especially after the emergence of ChatGPT, artificial intelligence has preoccupied and preoccupied most companies, including tourism companies. It is a tool that can help companies optimise their production processes and resources, as well as make better use of their data.
Despite the advantages it can bring, it also generates a certain amount of fear, which is why it is advisable to work to educate and raise awareness about this tool.
The impact of new technologies
Technologies help us to optimise our processes, to communicate, but they also consume a lot of energy, as does the large amount of data that companies accumulate, so we have to start thinking about renewable sources. We have to put things in the balance and see if it pays off.
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