India, with 1.4 billion inhabitants and a booming middle class expected to reach 60 per cent of the population by 2047, represents a promising market for tourism to Europe.
The main characteristics of the Indian traveller
India’s outbound tourism to Europe is booming, with growing interest in alternative destinations outside the traditional Southeast Asian circuits. The UK and France remain popular but are losing demand, while Italy and Germany are up 2.7% and 7.3% respectively. Emerging destinations include Spain (+3.8%), Austria (+9.8%) and Greece (+18.3%).
Indian travellers tend to travel accompanied, as a couple or as a family, and prefer intermediate seasons such as spring and winter. In addition, destinations in Central Asia and the Caucasus recorded a notable increase, although they are still niche.
European demand for India
India has great potential as a tourist destination for Europeans, with one traveller profile standing out with distinctive characteristics:
- 40% visit India as a couple and 25% travel alone.
More European women than men choose India as a destination. - The proportion of European women travelling alone to India (from markets such as the UK, France, Germany, Italy and Spain) is 14 points higher than the global average of women travellers choosing India.
This underlines the growing interest in India, especially among women and those seeking individual or couple experiences.
European demand for India is strong, particularly in winter. Three countries are among the top five issuers, according to the Mabrian report, all of which have seen demand increase over the past 12 months:
- Reino Unido, principal mercado emisor, es el que más crece: 37,7%
- Francia: 28,8%
- Alemania: 25,5%
Other European outbound markets, such as Italy (+43.8%) and Spain (+11.5%) also show solid growth.
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