A significant majority of tourists from Germany and the United Kingdom who visited the Canary Islands in 2024 would be willing to pay a daily tourist tax during their stay, according to the Micromarket study published by the Canary Islands Institute of Statistics (ISTAC).
In Germany, 66% of tourists expressed willingness to pay such a fee, with particularly high acceptance among visitors from Rhineland-Palatinate (72%) and Brandenburg (70%). The most common reason for accepting the tax was to improve and protect the environment, followed by supporting general government purposes and enhancing the quality of life in the Canary Islands.
Furthermore, 90.4% of German tourists who were willing to pay said they would accept a tax ranging from 1 to 3 euros per day. The highest acceptance rate was found among tourists from Schleswig-Holstein, with an impressive 95%.
However, 20.2% of German tourists said they would exclude a destination from their travel plans if it imposed a tourist tax. Tourists from Saxony-Anhalt were the most likely to do so (30.3%), while those from Brandenburg were the least likely (14.2%).
As for British tourists, 49.4% said they would be willing to pay a tourist tax. Scotland led the way, with 54% of its tourists open to the idea. In terms of amount, 86% of British tourists said they would be comfortable paying between 1 and 3 euros per day, with the highest acceptance coming from tourists from Yorkshire and the Humber and the West Midlands, both at nearly 90%.
On the other hand, 25.8% of British tourists would exclude a destination due to the existence of a tourist tax. The East Midlands region showed the highest reluctance (30.3%), while Wales and Scotland were the least likely to reject a destination for this reason, both just over 21%.
Source: ISTAC