The short-term rental sector in the European Union continues to show robust growth. During the third quarter of 2024, guests spent 366.2 million nights in short-term rental accommodations booked through platforms like Airbnb, Booking, Expedia Group, and Tripadvisor. This remarkable figure represents an 18% increase compared to the same period in 2023, according to data published by Eurostat.
A Thriving Summer Season
Summer 2024 proved exceptionally active for the sector. In July, 135 million overnight stays were recorded, marking a 16.4% rise compared to July 2023. August led the quarter with 152.2 million nights booked, reflecting a 21.6% increase compared to the same month last year. September, traditionally a less busy period, reached 79 million nights, showing a 14% growth from September 2023.
Steady Growth in Digital Tourism
The data highlights the critical role online platforms play in boosting tourism across Europe. These figures demonstrate how short-term rental models continue to attract travelers seeking flexibility and variety in their accommodations, particularly during the peak summer months.
Source and Analysis
This information comes from Eurostat’s monthly data on short-term rental accommodations booked through online platforms. For a more comprehensive analysis, readers are encouraged to explore the annual Statistics Explained article, which provides an in-depth look at this vital sector of the European economy.
Digital tourism is not only solidifying its position as a trend but is also emerging as a key driver of sustainable tourism growth across the continent.
Source: : EUROSTAT