2025 Promises Growth: Strong Economy and Increased Connectivity Will Boost Tourism
The strong economy, growing customer base and unprecedented connectivity augur well for the tourism sector in 2025. Advance sales have returned to pre-pandemic levels and are increasingly ahead of schedule, indicating a market with room to expand. Despite a slowdown in growth last spring, pre-purchase interest has shown a gradual recovery, cementing a positive trend for the coming year.
As 2024 comes to a close, companies in the travel industry have optimistic expectations for 2025, anticipating strong sales growth and increased demand. The solid economy, customer growth and the best connectivity to date drive this outlook, pointing to an expanding market with great potential for development.
The return of pre-sales and the shift in consumer priorities towards leisure represent key opportunities for the sector. Agencies face the challenge of adapting to an increasingly experienced and demanding consumer, which opens doors to add value through their advice and knowledge.
However, price increases have dampened demand in some segments, particularly affecting customers who are more sensitive to rate rises. Still, segments such as the over 65s present significant growth opportunities, and consolidation tourism in the airline sector continues to grow.
Companies such as CDV and Tour10 highlight that, despite the challenges, 2023 and 2024 have been strong years for tourism, and the sector is at a historic high point, with 2025 promising to continue the positive trend.