{"id":4387,"date":"2024-10-14T08:12:58","date_gmt":"2024-10-14T08:12:58","guid":{"rendered":"https:\/\/excelcan.es\/?p=4387"},"modified":"2024-10-14T08:15:02","modified_gmt":"2024-10-14T08:15:02","slug":"the-tourism-industry-relies-on-ai-to-advance-sustainability","status":"publish","type":"post","link":"https:\/\/excelcan.es\/?p=4387&lang=en","title":{"rendered":"The tourism industry relies on AI to advance sustainability"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4387\" class=\"elementor elementor-4387\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c899d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c899d28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4b60d8\" data-id=\"e4b60d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa93cfa elementor-widget elementor-widget-image\" data-id=\"fa93cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/excelcan.es\/wp-content\/uploads\/2024\/10\/view-2417156_1280-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-4388\" alt=\"The tourism industry relies on AI to advance sustainability\" srcset=\"https:\/\/excelcan.es\/wp-content\/uploads\/2024\/10\/view-2417156_1280-1-1024x682.jpg 1024w, https:\/\/excelcan.es\/wp-content\/uploads\/2024\/10\/view-2417156_1280-1-300x200.jpg 300w, https:\/\/excelcan.es\/wp-content\/uploads\/2024\/10\/view-2417156_1280-1-768x511.jpg 768w, https:\/\/excelcan.es\/wp-content\/uploads\/2024\/10\/view-2417156_1280-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ff59b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2ff59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"tit_conten\">AI technology at the service of sustainable tourism<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25a779 elementor-widget elementor-widget-text-editor\" data-id=\"f25a779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2018Tourism is the most human economic sector of all,\u2019 says Natalia Bayona, executive director of UN Tourism, but it also needs technology to develop, to provide better services and to advance sustainability. In the wake of the pandemic, it has given a strong boost to its digitalisation, but now a new challenge has arisen.<\/p><p>For the last two years, especially after the emergence of ChatGPT, artificial intelligence has preoccupied and preoccupied most companies, including tourism companies. It is a tool that can help companies optimise their production processes and resources, as well as make better use of their data.<\/p><p>Despite the advantages it can bring, it also generates a certain amount of fear, which is why it is advisable to work to educate and raise awareness about this tool.<\/p><h6>\u00a0The impact of new technologies<\/h6><p>Technologies help us to optimise our processes, to communicate, but they also consume a lot of energy, as does the large amount of data that companies accumulate, so we have to start thinking about renewable sources. We have to put things in the balance and see if it pays off.<\/p><p>More information at <a href=\"https:\/\/www.hosteltur.com\/166106_el-sector-turistico-confia-en-la-ia-para-avanzar-en-sostenibilidad.html\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89fa417 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"89fa417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.hosteltur.com\/166106_el-sector-turistico-confia-en-la-ia-para-avanzar-en-sostenibilidad.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PUBLICATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI technology at the service of sustainable tourism \u2018Tourism is the most human economic sector of all,\u2019 says Natalia Bayona, executive director of UN Tourism, but it also needs technology to develop, to provide better services and to advance sustainability. In the wake of the pandemic, it has given a strong boost to its digitalisation, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34,14],"tags":[],"class_list":["post-4387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sin-categoria-en"],"_links":{"self":[{"href":"https:\/\/excelcan.es\/index.php?rest_route=\/wp\/v2\/posts\/4387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/excelcan.es\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/excelcan.es\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/excelcan.es\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/excelcan.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4387"}],"version-history":[{"count":0,"href":"https:\/\/excelcan.es\/index.php?rest_route=\/wp\/v2\/posts\/4387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/excelcan.es\/index.php?rest_route=\/wp\/v2\/media\/4388"}],"wp:attachment":[{"href":"https:\/\/excelcan.es\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/excelcan.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/excelcan.es\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}